Archive for April, 2010

Making true fans? Not by pushing

April 21, 2010

I am a Facebook fan of not being a fan of anything I’m not really a fan of.

In other words, I am not a good liar in person or on screen.

If you con me into joining your page to win a great prize – a trend so prevalent I see hundreds a week – I am going to un-fan as soon as you give the car, greenhouse, money or other prize to someone else.

Many of my Facebook friends and in-laws send invites to join pages, groups and causes of products and services in which I have no experience. Possibly I will like your product, but I have to at least see it (taste it, wear it, try it) first to decide.

Unless the law changed, (it didn’t) petition signatures must be signed in person, in front of the petitioner. All you are doing is telling the Facebook community that you don’t support child molestation. (By the way, who the hell does support it?)

I’m really wondering how we close the gap between true fans of our businesses, groups and statements and the people who just click on everything. Am I rude when I don’t join your kids’ fundraiser group or become a fan of some business across the country I will never use?

You can probably tell it’s really okay if I seem rude. Lucky for me there was no Facebook 20 years ago or everyone would know just how rude I can be. (Yes at 18, I knew everything, had mastered the eye-roll and had a tongue sharper than Ginsu knives.)

As a true fan of studying marketing approaches and how well they work, however, I wonder if businesses see more value in 40 real fans or 400 fans.

While writing this, I got this link from a social media guru Thank you so much Robert. I suspect if I read a couple more of your blogs – I will be a fan!

I’m not planning to un-friend anyone for repeatedly pushing me to fan up. Just understand when I hit “ignore,” that’s me being polite.

I’d like to hear why people join groups and become fans, and if they are honestly fans.


By request: My trunk of amazement

April 19, 2010

A couple months ago I had blog requests from two of my biggest fans (not including my mom). One asked for a photo blog and the other requested a “fun and not-so-serious” blog.

Stumped, I did neither. Since I haven’t written here in over a month, I thought I’d honor both requests and share my favorite personal mystery.

This is an expose on what my hiking partner recently tabbed my “trunk of amazement.” The junk in my truck suggests I may run away shortly or I like to be prepared. Since most of this gear has been riding around in my Subaru for years, I am probably not going to r-u-nn-o-f-t.

Items in the Trunk of Amazement:

~ (3) Crazy Creek chairs – must use for next roller derby!
~ Hiking poles – Amanda and I use weekly
~ Two pairs of hiking boots, Keens and Birkenstocks
~ Snow scraper – great to have for our couple of snows a year
~ Yoga mat – for Tuesday night class
~ A lightweight backpacker’s pillow
~ Northface Tadpole tent – birthday present from Dad
~ An Outback oven – bakes awesome food on single burner
~ Backpacker cookware and utensils – you never know
~ Tall snow gators
~ Hand pump water filter
~ Quick-dry towel
~ Sleeping bag pad – but no sleeping bag
~ Gloves, ear warmer and scarf – year round
~ Manual Nikon camera, lenses, film and a tripod – have not pushed film for years
~ Hatchet – used many a camping trip
~ Toiletries: comb, toothbrush, toothpaste, sample-size face soap and lotion, sunscreen
~ Frisbee golf discs – at least two drivers and a putter
~ Softball glove and softball – miss playing on beer league
~ Cop size, black Maglite flashlight – yes, I will smack you with it before you rob me
~ (2) Umbrellas – one came with a free Acura Legend (thanks Roger)
~ Slip-on water shoes with good rubber bottoms
~ Fire shelter and hard hat – in case I drive upon a wildfire?
~ (2) Whistles and (2) ponchos
~ Extra long jumper cables – insert joke about Indian wedding
~ Portland Thomas guide and Oregon rec map (plus a Nav upfront and still get lost)
~ Tool box with several knives, sweetgrass braid end, wine opener, fishing bobber, matches
~ Collapsible 2-gallon water jug
~ Sandler President’s Club CDs and binder – both often in house and front seat
~ Two fanny packs, a water bottle and first aid kit – kit contains all types of Band-Aids, moleskin, Benadryl, OTC painkillers, Swiss Army knife and more
~ At least 5 reusable shopping bags, small to Costco gianormous size
~ Plastic bags for muddy shoes – note to self, add a few more
~ Scraps of garbage, wrappers, file folders from work – good fire starter
~ 10-year-old Spearmint Altoids – still taste okay