Posts Tagged ‘Social media’

Making true fans? Not by pushing

April 21, 2010

I am a Facebook fan of not being a fan of anything I’m not really a fan of.

In other words, I am not a good liar in person or on screen.

If you con me into joining your page to win a great prize – a trend so prevalent I see hundreds a week – I am going to un-fan as soon as you give the car, greenhouse, money or other prize to someone else.

Many of my Facebook friends and in-laws send invites to join pages, groups and causes of products and services in which I have no experience. Possibly I will like your product, but I have to at least see it (taste it, wear it, try it) first to decide.

Unless the law changed, (it didn’t) petition signatures must be signed in person, in front of the petitioner. All you are doing is telling the Facebook community that you don’t support child molestation. (By the way, who the hell does support it?)

I’m really wondering how we close the gap between true fans of our businesses, groups and statements and the people who just click on everything. Am I rude when I don’t join your kids’ fundraiser group or become a fan of some business across the country I will never use?

You can probably tell it’s really okay if I seem rude. Lucky for me there was no Facebook 20 years ago or everyone would know just how rude I can be. (Yes at 18, I knew everything, had mastered the eye-roll and had a tongue sharper than Ginsu knives.)

As a true fan of studying marketing approaches and how well they work, however, I wonder if businesses see more value in 40 real fans or 400 fans.

While writing this, I got this link from a social media guru Thank you so much Robert. I suspect if I read a couple more of your blogs – I will be a fan!

I’m not planning to un-friend anyone for repeatedly pushing me to fan up. Just understand when I hit “ignore,” that’s me being polite.

I’d like to hear why people join groups and become fans, and if they are honestly fans.